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This domain aoifeludlow.com states the following, "Head of Design and Textile Development." We observed that the webpage stated " This unique and patented product, developed by Trish Belford and Ruth Morrow, allows textile to combine with concrete so that it is integrated but not consumed, exposing an intricacy and texture that reinvents the experience of concrete." It also stated " Architecture, Pattern Design, Textile Design. A selection of fabrics and designs incorporating a variety of traditional techniques and new technologies, including hand and digital print, laser cutting, hand and machine embroidery." The header had textile as the highest ranking keyword. It was followed by design, laser cutting, and screenprinting which isn't as ranked as highly as textile. The next words the site used was digital print. embroidery was also included but could not be understood by search engines.